Wednesday, June 3, 2020

On Tech: TikTok (yes!) is the future

Whether serious or silly, TikTok is an outlet for expression unlike anything that came before.

TikTok (yes!) is the future

Scott Gelber

I had mostly avoided TikTok; it made me feel old. But for me and many of you, TikTok has become a needed dose of silliness during the pandemic — and more recently, a unique home for grieving and activism.

Alongside short videos of a hamster jamming on the piano and an incredible watermelon carving, there are scenes of the protests against the killing of George Floyd in Minneapolis, and a history lesson on the 1921 massacre of residents of a black neighborhood in Tulsa.

What’s unusual about TikTok is that it’s not another place to see what’s happening. It’s a distilled expression of how people are feeling. At its best, a TikTok video gives me a sense of someone’s essence — and taken together, of our collective essence.

TikTok feels familiar, but its soul is unlike that of other social media that came before it. It can be mindless fun, but it’s also a force to pay attention to. TikTok is the first entertainment powerhouse born in and built for the smartphone age — and it might change everything.

It’s also the first time that Americans have had to consider that U.S. companies might not always rule the internet. There’s a lot of importance wrapped in a (mostly) goofy app.

Last month, a reader named Richard wrote us asking, “Can you explain why TikTok is all the rage?”

Well, the magic is TikTok makes it easy to be creative and to watch others’ best work. A 60-second limit on videos means users don’t need to create much filler, and there’s often a common thread with many videos set to the same song or riffing on a “challenge” like cleaning mirrors.

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TikTok makes it easy to watch by pushing you videos that its computers predict you will like. You don’t need to search or know whom to watch. (But that is also why TikTok can operate like a bubble. I might see Black Lives Matter videos, while you might see only celebrities dancing.)

TikTok doesn’t necessarily show you the reality of the world. It’s about expression, but it’s not like anything we’re used to.

Netflix, YouTube and most other internet video services grafted existing business behaviors onto new distribution models. TikTok blew up all of that. It wasn’t made for cord cutters. It’s for people who never watched TV at all.

If you’re on TikTok to talk politics, you’ll find irreverent political in-jokes and none of the usual TV-like conventions. Hollywood productions are absent. Whether fun or solemn, everything is tailored to TikTok’s id.

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TikTok does have many of the familiar internet problems like overreach of data collection, stalking and harmful misinformation.

The biggest questions stem from TikTok’s ownership by the Chinese internet conglomerate ByteDance. Some American politicians worry that TikTok is a conduit for China to siphon Americans’ data. (TikTok says it doesn’t do this.)

TikTok faced questions last year on whether it was hiding videos from Hong Kong’s protests to appease the Chinese government. The company said it didn’t.

I don’t know whether those fears are valid. But TikTok is definitely a mind bender. It’s one of the first Chinese internet services that is globally popular. That’s a challenge for Americans who are used to U.S. internet companies dominating much of the world.

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TikTok might be rewiring entertainment, giving the next generation of activists new ways to tell stories and challenging the global internet order.

Hey, you are someone who appreciates smart conversations about technology. Join my DealBook colleague Andrew Ross Sorkin and the veteran technology journalist Kara Swisher for a discussion about how the tech giants are dealing with free speech, the risks and opportunities created by the pandemic and more. R.S.V.P. here for the call, which will be on Thursday at 11 a.m. Eastern.

Tip of the Week

How to make your own TikTok videos — for cheap

Brian X. Chen, a consumer technology writer at the The New York Times, suggests some apps and products to help you create your own online videos and photos.

It’s hard to become famous on social media. (I have firsthand experience failing to make my dog, Max, an Instagram celebrity.) But if you want to give it a shot, you don’t have to splurge on fancy cameras and lights to make videos and photos look better. You can just use your smartphone camera and a few tools.

Here are some low-cost hacks I’ve used over the years:

  • A phone tripod. My wife occasionally posts cooking videos to demonstrate her recipes, and this tiny $20 phone tripod fits nicely on the kitchen counter while holding the smartphone stable at different angles. That beats spending $300 to $400 on a GoPro camera.
  • A work light. Professional photographers spend hundreds of dollars on light kits. You know what else works great? A $20 work light from the hardware store. These powerful lights were designed for outdoor construction, but they do a miraculous job at lighting for indoor photography.The light is very harsh, though. To diffuse it, I tape a piece of parchment paper over the light’s metal grill.
  • A good photo-editing app. There are plenty of cheap photo and video editing apps to do touch-ups before posting your selfies. VSCO charges for special filters and editing tools, but the free basic features will get you one small step closer to internet stardom.

Before we go …

  • Tough questions for the Facebook boss: Mark Zuckerberg told Facebook employees on Tuesday that he stood by the company’s hands-off approach to recent inflammatory posts by President Trump, despite dissent from some employees and outsiders, my colleagues reported. Facing fury at times during a virtual meeting with employees, Zuckerberg said it was “a tough decision,” but that he made a thoroughly considered call based on the company’s policies.
  • There are no magic bullets for our city transportation hellscape but… Brian, our consumer tech writer, tried and loved electric bikes, and he said they’re an effective and fun transportation option for commuters looking to reduce the risk of the coronavirus and avoid nightmare traffic. (I was converted long ago to the joys of biking for transportation, so yea!) Check out Brian’s recommendations on what to consider if you’re e-bike curious.
  • If you were confused about the black squares on Instagram: My colleagues debate whether people sharing images on Instagram of black boxes on Tuesday was an effective symbol of solidarity for people abused by police, or a way for people to avoid doing something meaningful about racism.

Hugs to this

Sticking with today’s TikTok theme: Here is a mewing kitten in the couch cushions.

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Tuesday, June 2, 2020

On Tech: Protests captured unfiltered

Twitter and Facebook enable truth telling, but there are also downsides to having no gatekeepers.

Protests captured unfiltered

Matt Chase

I tried to be hopeful about the power of the internet. My colleague Charlie Warzel, a New York Times Opinion writer and a canny interpreter of how the internet molds our behavior, brought the doom.

I wrote on Monday that I was grateful for technology that showed the raw reality of protests provoked by the killing of George Floyd in the custody of the Minneapolis police. Again on Monday night, online hangouts were a place to witness the law enforcement crackdowns of protests that were sometimes marred by violence or looting.

Charlie and I talked about both the critical truth telling that is happening on forums like Twitter and Facebook, and the inescapable downsides of those same online hangouts to spread falsehoods and divide us.

Shira: First, do you agree that bearing witness in this moment of history feels like social media at its most essential?

Charlie: Yes. You’re hearing and seeing a lot from protesters — and it’s unfiltered, from the sources and without gatekeepers. When you see night after night that endless stream of videos online, you can’t hide from it. There’s a raw power in that, and it feels like exactly the point of these internet platforms.

We have had other social movements documented in real time online.

Yeah, I’m wary of casting this as a turning point. The Occupy Wall Street protests a decade ago, protests against police brutality in Ferguson, Mo., and the deadly white nationalist rally in Charlottesville, Va., were widely documented online by participants and observers. There hasn’t been a lot of large-scale change since.

But the collective experience of the last few days does feel new to me as an observer.

(Read Charlie’s latest column on this. “There are no other channels to watch, no distractions. We must bear witness,” he wrote.)

I feel like there’s another “but” coming from you.

Self-broadcast creates an important historical record and serves as a powerful tool to document systemic abuse. BUT, unfortunately, it goes in two directions. When you lose the gatekeepers, you can also lose context of any event or fact, making it easy for anyone to interpret it to fit their worldview.

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What I see as hundreds of instances of righteous protest and police escalation might be seen by others as proof of lawlessness and chaos. They’re taking the worst of the protests and using it to sow further division. That’s the nightmare scenario: There are two versions of the world, about everything.

Why does the internet feel toxic?

Hoo boy. This could get dark. The problem is structural. I’m not sure that humans are supposed to be connected at such scale with such ease.

Documentation of the protests shows the upside of that connectivity, but incentive structures online are broken. It feels hard to imagine keeping a version of Twitter, for example, that still feels like Twitter but doesn’t also advantage the loudest, most prolific, shameless and bullying voices.

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And these online hangouts, designed as fun publishing experiments, turned themselves into massive advertising platforms at the same time that we uploaded a sizable chunk of our public and political discourse onto them. That’s causing problems that are extremely difficult to fix.

Sounds like your point, essentially, is that there is no escape from seeing the world through a polarized lens — in the media, online and in our own minds.

When tech workers question the mission

It can be easy to characterize unhappy employees at big technology companies as entitled whiners. (I’ve done it.)

But pay attention to what’s happening at Facebook right now. Whether employees are right or wrong, many workers at tech companies now feel emboldened to speak out against their bosses and how their companies influence the world. That is the new reality of how tech companies function.

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My Times colleagues reported that hundreds of Facebook employees virtually “walked out” of work on Monday to protest the company’s hands-off policies regarding inflammatory posts by President Trump.

Dissent inside of Facebook’s ranks isn’t new. Read this 2016 story by Mike Isaac, who also co-wrote this week’s article on the Facebook walkout, and you’ll see a familiar tale of some employees anxious that Facebook was contributing to divisions among Americans, and that their bosses weren’t doing enough about it.

Still, it has been stunning this week to see Facebook employees going public with their disappointment, not only with the specific decisions about Mr. Trump’s posts, but in some cases also broadly about the harm they believe Facebook is doing in the world.

Employee dissent is complicated. I suspect it can be both empowering and unsettling to work at a company where co-workers barrage one another with debates about their conduct, their political views or corporate policies. At the same time, worker revolts have trained necessary spotlights on sexual misconduct and other types of mistreatment of workers at companies like Uber and Google.

These debates probably wouldn’t happen at a lot of workplaces. But tech company founders never wanted their companies to be normal.

The ethos of tech companies was to encourage employees to feel they were part of a shared mission. When some workers believe the mission is going off the rails, no one should be surprised that they make those feelings known.

Before we go …

  • This is important, and difficult: The Times analyzed security camera footage, bystander video and emergency call recordings to reconstruct the timeline of George Floyd’s death in police custody in Minneapolis. (Please be kind to yourself. The Times’s video analysis is incredibly difficult to watch.)
  • Your usual reminder to be careful about what you see online: A moment of heightened fear and uncertainty has created an opening to resurrect familiar conspiratorial patterns, the Times reporter Davey Alba wrote. On Facebook and Twitter, there are unsubstantiated claims that Floyd’s death was faked, and that a loose movement of far-left anarchists known as antifa has coordinated riots and looting. My colleague writes that such misinformation can undermine legitimate grievances among protesters.
  • Again, on the power and downside of connecting people online: The apparent suicide of a Japanese reality TV star after she was relentlessly harassed online has brought a call for crackdowns on online abuse from people behind anonymous posts. But, as my colleagues Ben Dooley and Hikari Hida reported, some free-speech advocates fear this could chill the internet activism in Japan that has become an increasingly powerful check on the government.

Hugs to this

Honey, there is a moose in the swimming pool. (Yes, this was in Canada.)

We want to hear from you. Tell us what you think of this newsletter and what else you’d like us to explore. You can reach us at ontech@nytimes.com.

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