Why Southwest Airlines is struggling

Its simple strategy of providing cheap flights and good service is showing signs of wear.

View in browser|nytimes.com December 2, 2024 For decades, Southwest Airlines' strategy of providing cheap flights and good service was tremendously successful. The company made money even as other airlines went bankrupt. Desiree Rios for The New York Times But lately, Southwest has lost its groove. → Sign up for the Travel Dispatch newsletter. Essential news on the changing travel landscape, expert tips and inspiration for your future trips. Get it in your inbox Need help? Review our newsletter help page or contact us for assistance. You received this message because you signed up for updates from The New York Times. To stop receiving From The Times, unsubscribe. To opt out of other promotional emails from The Times, including those regarding The Athletic, manage your email settings. To opt out of updates and offers sent from The Athletic, submit a request. Subscribe to The TimesGet The New York Times app Connect with us on: Change Your EmailPrivacy PolicyContact UsCalifornia Notices The New York Times Company. 620 Eighth Avenue New York, NY 10018