Thursday, October 13, 2022

Opinion Today: Elon Musk has some bad ideas. We have solutions.

Innovation is important, but the billionaire's inventions do nothing to help solve today's problems.

By Adam Westbrook

Video Producer

Should we take Elon Musk's ideas seriously?

Perhaps it's worth asking, because in the last 10 days alone he has had a lot of them. He's offered an unpopular and unsolicited solution to the Ukraine war, pledged to end manual labor with a rather wobbly robot and has vaguely hinted at plans to radically change Twitter should his takeover go through in the coming weeks.

There's nothing wrong with having ideas or proposing solutions to real problems, but there is a certain arrogance in the way Musk wades into territory outside of his lane.

Remember his foray into revolutionizing mass transit? Nearly 10 years ago, Musk published a white paper detailing plans for a "Hyperloop" — a miles-long vacuum tube through which small pods would be fired at close to the speed of sound. A six-hour trip from Los Angeles to San Francisco, he promised, would take just 30 minutes.

This particular idea garnered a lot of attention and companies, including Virgin, began investing in prototypes. But there's a problem: Musk's design is unfeasible.

That's according to Adam Kovacs, a video producer who has built a large following with his detailed critiques of urban design and mass transit (his takedown of Dubai is particularly enjoyable). The Hyperloop is, he says, a classic example of a "gadgetbahn": futuristic but unnecessarily complicated transportation, whose unique feature also happens to be its fatal flaw.

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I'm struck by how Musk frequently falls victim to what has been coined "elite projection." His ideas for mass transportation are a billionaire's vision: it's all luxury pods and plush leather sofas, a far cry from how actual subways move the masses.

In advance of his potential Twitter takeover, Opinion Video teamed up with Kovacs to show the flaws in Musk's transport ideas — and offer some obvious solutions — all to question whether the billionaire's takeover of the platform will have real users at heart.

Maybe you think we're being unfair to Musk. After all, innovation is bumpy and you need to surface a lot of bad ideas to land on a good one. But, as Kovacs insists, "a dozen couches in a vacuum tube is not innovation, it's a luxury theme park ride for people with seven-digit bank accounts."

We will, I'm sure, continue to entertain everything Musk has to say. But let's remember, his solutions are billionaire solutions, usually far removed from the experiences and needs of people like you and me.

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