U.S. News makes money from some of its biggest critics: colleges

The company sells "badges" to colleges so they can promote their rankings.

View in browser|nytimes.com Continue reading the main story January 17, 2024 For more than a year, U.S. News & World Report has been embroiled in a dispute about the worthiness of its college rankings. Records and interviews show that schools nevertheless pour millions of dollars into the rankings industry. Ashley Conti for The New York Times Here's how some colleges fuel the very rankings they criticize. → Sign up for the Evening newsletter. Catch up on the biggest news, and wind down to end your day. Get it in your inbox Continue reading the main story ADVERTISEMENT Continue reading the main story Need help? Review our newsletter help page or contact us for assistance. You received this message because you signed up for updates from The New York Times. To stop receiving From The Times, unsubscribe. To opt out of other promotional emails from The Times, including those regarding The Athletic, manage your email settings. To opt out of updates and offers sent from The Athletic, submit a request. Subscribe to The TimesGet The New York Times app Connect with us on: Change Your EmailPrivacy PolicyContact UsCalifornia Notices The New York Times Company. 620 Eighth Avenue New York, NY 10018