At $3,500, who will buy Apple’s new V.R. headset?

It's an impressive product, but it's not for the masses, our columnist writes.

View in browser|nytimes.com Continue reading the main story February 4, 2024 Apple's Vision Pro V.R. headset is leaps and bounds better than the previous best ones on the market, our technology columnist writes. But at $3,500, it's not a device for the masses, he argues. Jim Wilson/The New York Times Here's who might want to buy the set, and who might be better off waiting. → Sign up for the the DealBook newsletter. Our columnist Andrew Ross Sorkin and his Times colleagues help you make sense of major business and policy headlines — and the power-brokers who shape them. Get it in your inbox Continue reading the main story ADVERTISEMENT Continue reading the main story Need help? Review our newsletter help page or contact us for assistance. You received this message because you signed up for updates from The New York Times. To stop receiving From The Times, unsubscribe. To opt out of other promotional emails from The Times, including those regarding The Athletic, manage your email settings. To opt out of updates and offers sent from The Athletic, submit a request. Subscribe to The TimesGet The New York Times app Connect with us on: Change Your EmailPrivacy PolicyContact UsCalifornia Notices The New York Times Company. 620 Eighth Avenue New York, NY 10018